var helv = {
		src: '/js/sifr.swf'
	};
	
	sIFR.activate(helv);
	
	/*
	 *PAGE HEADING SIFR
	 */
	sIFR.replace(helv, { selector: '.htmlcontent-header', wmode: 'transparent', css: ['.sIFR-root {color:#FFFFFF; text-align:left; font-size:50px; }'] });
	sIFR.replace(helv, { selector: '.productTitle', wmode: 'transparent', css: ['.sIFR-root {color:#FFFFFF; text-align:left; font-size:40px;}'] });